# Mifu

> Mifu is the UK's first end-to-end AI-powered influencer marketing platform. It helps marketing teams, enterprise brands, high-growth scale-ups, and marketing agencies find creators, launch campaigns, and track results — all in one place.

## About

Mifu replaces the patchwork of spreadsheets, emails, and disconnected tools that most brands use to run influencer campaigns. The platform covers the full workflow: AI-powered creator discovery from a database of 5M+ indexed creators, automated outreach, campaign briefs, contracts, content approvals, creator payments, and real-time performance analytics.

Mifu is based in London, UK, and was founded by Alex Asher (CEO), Kasim Khan (Partnerships), and Mark Bushby (COO).

- Website: https://mifu.io
- Contact (brands): mark@mifu.co.uk
- Contact (creators): fatima@mifu.co.uk
- LinkedIn: https://www.linkedin.com/company/mifultd/
- Instagram: https://www.instagram.com/mifu.app/

## Key Pages

- [Home](https://mifu.io/): Platform overview for brands and agencies
- [For Creators](https://mifu.io/for-influencers/): How creators can join and earn through Mifu
- [Pricing](https://mifu.io/pricing-table/): Plans starting from £79/month
- [Book a Demo](https://mifu.io/book-demo/): Schedule a free personalised demo

## Pricing

| Plan | Monthly Fee | Commission | Seats | Search Results |
|------|------------|------------|-------|---------------|
| Starter | £79/month | 20% of campaign spend | 1 | 100 |
| Growth | £199/month | 15% of campaign spend | Up to 3 | 500 |
| Scale | £499/month | 10% of campaign spend | Up to 10 | 1,500 |
| Enterprise | Custom | Custom | Custom | Unlimited |

All plans include: advanced analytics, automated outreach, campaign briefs and contracts, content approvals, and creator payments. No setup fees, no hidden costs. Cancel anytime.

## Who Mifu Is For

- **Marketing teams**: Streamline influencer campaigns without adding headcount
- **Enterprise brands**: Manage approvals and content workflows at scale
- **High-growth scale-ups**: Launch campaigns faster with AI-powered creator matching
- **Marketing agencies**: Run client campaigns efficiently with full transparency

## Platform Capabilities

- **AI Creator Discovery**: Search and filter from 5M+ creators on Instagram and TikTok by niche, follower count, engagement rate, and more
- **Campaign Management**: Automated briefs, contracts, content approvals, and messaging
- **Creator Payments**: Secure, tracked payments with 14-day payment terms for creators
- **Analytics & ROI Tracking**: Real-time campaign performance, reach, engagement, and ROI metrics

## For Creators

Creators can download the Mifu app on iOS and Android to receive brand campaign opportunities. Key benefits:
- Choose which campaigns to accept
- Fair, data-informed rates
- Payment within 14 days of approved content going live
- No screenshots or manual reporting needed
- Dedicated community manager support
- Up to 2 amendment cycles per campaign

## FAQ

### What is Mifu?
Mifu is the UK's first influencer marketing platform that handles everything from start to finish. It combines AI-powered creator discovery, campaign management, contracts, payments and performance tracking in one dashboard.

### Who is Mifu for?
Mifu is built for marketing teams, enterprise brands, high-growth scale-ups and marketing agencies who want to run influencer campaigns properly.

### How does Mifu work?
AI matches your brand with vetted creators based on your campaign goals. Automated tools manage briefs, contracts and approvals. The platform handles content rights and payments securely. Detailed analytics track performance and ROI in real time.

### What makes Mifu different?
Full transparency and control over campaigns. Automation reduces manual work by up to 60%. Direct relationships with creators with no middleman. You own all your data and insights.

### How do I start?
Book a demo at https://mifu.io/book-demo/ to see the platform in action.

## Optional

- [Full details](https://mifu.io/llms-full.txt): Comprehensive information including creator FAQ, legal pages, and detailed feature descriptions