Run influencer campaigns effortlessly
Find, brief, pay and measure creators in one seamless platform.
Trusted by
Launch campaigns in days, not weeks
Find the right creators in minutes
Reduce customer acquisition cost
How It Works
Launch and run creator campaigns in three simple steps
Find & Vet
AI recommends creators with fit and fraud checks
Brief & Run
Generate briefs, contracts and approvals in one click
Measure & Pay
Track results and pay creators instantly
Why choose Mifu?
Better outcomes than agencies, simpler than juggling multiple tools
Better outcomes
- Launch campaigns in days, not weeks
- Scale programmes effortlessly across teams and markets
- Own your data and creator relationships
Simpler workflow
- One platform from discovery to payments and reporting
- Eliminate manual workflows and save your team time
- Get real-time performance insights and ROI
Core capabilities
Everything you need to run successful influencer campaigns, all in one platform
Creator discovery & vetting
AI searches through over 10 million creators to find the perfect ones for your brand.
Briefing & contracting
Auto-generate briefs, handle contracts, and manage approvals in one place.
Content & rights management
Collaborate on content with clear rights and usage management.
Payments & reporting
Automate payouts and access real-time performance and ROI metrics.
Case Studies
Real outcomes from brands using Mifu
Heal Rewilding
17 eco-conscious micro-influencers amplified the charity's Sponsor a Square campaign across Instagram and TikTok.
Key Outcomes:
- •91% increase in donations/purchases
- •296,650 followers reached
- •5.35% average engagement rate
Back to Black
StudioCanal partnered with Mifu to promote the Amy Winehouse biopic through cross-niche creator storytelling.
Key Outcomes:
- •3.72 million+ total followers reached
- •3.28 million+ content views
- •8.2% peak engagement rate
e.l.f. Cosmetics
Macro creators transformed e.l.f.'s Cosmetic Criminals film into viral TikTok comedy, turning makeup theft into relatable entertainment.
Key Outcomes:
- •6.3 million+ total reach
- •1.9 million views and counting
- •16% average engagement rate
"By engaging with and organising micro-influencers on our behalf, Mifu greatly increased the reach of our mission which resulted in demonstrably higher engagement and following of our own social media channels."
— Ruby Batt
Communications Officer, Heal Rewilding
"Mifu's selection of creators, especially TikTok musicians and cross-niche influencers, captured that perfectly. The campaign achieved huge reach within both the music and lifestyle communities."
— Sofia Anwar
Senior Digital Marketing Manager, STUDIOCANAL UK
"Mifu helped us turn a film launch into a viral moment. The creators they matched us with brought authentic comedy that resonated far beyond our expectations."
— Sarah Chen
Social Media Lead, e.l.f. Cosmetics
Insights From Our Team
Behind-the-Scenes Stories and Lessons From Building Mifu
Inside the BBC Boarders campaign: From email chaos to AI-powered efficiency
COO Mark Bushby interviews Founders Associate Fatima Pasha about running the campaign that proved why Mifu's solution is needed.
Fatima Pasha & Mark Bushby
Founders Associate & COO
About Us
Born from our agency experience, Mifu is the UK's first end-to-end platform that helps marketing teams run influencer campaigns in hours, not weeks.
