Turn creators into your growth engine
Find, brief, pay and measure creators in one seamless platform. Launch campaigns in days, not weeks.
Trusted by leading brands
Everything you need to run successful campaigns
From discovery to analytics, Mifu streamlines your entire influencer marketing workflow
Discover the perfect creators for your brand with AI-powered search
AI-Powered Search
Describe your ideal creator in natural language
4 creators found
Emma Wilson
@emmawilson
James Chen
@jameschen
Nina Brooks
@ninabrooks
Ryan Torres
@ryantorres
These are example creators for demonstration purposes only. They do not represent real individuals.
The platform that powers your campaigns
Whether you're a marketing team, enterprise brand, fast-growing scale-up or agency, Mifu gives you the tools to run influencer campaigns that deliver
Launch faster
Go from brief to live campaign in days, not weeks. Spend less time on logistics and more on strategy.
Find the right creators
AI-powered search across 5M+ creators. Filter by niche, audience, engagement and more to find your perfect match.
Everything in one place
Discovery, contracts, briefs, content approvals, payments and reporting. No more juggling spreadsheets and tools.
Track what matters
Real-time dashboards showing reach, engagement and ROI. Know exactly how your campaigns are performing.
Marketing teams
- Replace scattered tools with one streamlined workflow
- Spend less time on admin, more on strategy
- Get clear reporting your leadership team will love
Enterprise brands
- Scale influencer programmes across teams and markets
- Manage approvals and content workflows at scale
- Own your creator relationships and campaign data
High-growth scale-ups
- Launch campaigns fast without a massive team
- Stretch your budget with data-driven creator selection
- Build brand awareness that drives real growth
Marketing agencies
- Manage multiple client campaigns from one dashboard
- Streamline operations and free up your team
- Deliver better results with real-time reporting
Everything you need, one platform
Run successful influencer campaigns with all the tools you need in one place
Creator discovery & vetting
AI searches through over 5 million creators to find the perfect ones for your brand. Get authenticity scores and fraud detection.
Briefing & contracting
Auto-generate briefs, handle contracts, and manage approvals in one place. Save hours on admin work.
Content & rights management
Collaborate on content with clear rights and usage management. Track revisions and approvals effortlessly.
Payments & reporting
Mifu handles all creator payments automatically, so you don't have to. Access real-time performance and ROI metrics alongside every payout.
Real results from real campaigns
See how leading brands are driving measurable outcomes with Mifu
296K
Reach
5.35%
Engagement
91% ↑
ROI
Heal Rewilding
17 eco-conscious micro-influencers amplified the charity's Sponsor a Square campaign across Instagram and TikTok.
3.72M
Reach
8.2%
Engagement
£3.04 CPM
ROI
Back to Black
StudioCanal partnered with Mifu to promote the Amy Winehouse biopic through cross-niche creator storytelling.
6.3M
Reach
16%
Engagement
£0.07 CPE
ROI
e.l.f. Cosmetics
Macro creators transformed e.l.f.'s Cosmetic Criminals film into viral TikTok comedy, turning makeup theft into relatable entertainment.
"By engaging with and organising micro-influencers on our behalf, Mifu greatly increased the reach of our mission which resulted in demonstrably higher engagement and following of our own social media channels."
Ruby Batt
Communications Officer, Heal Rewilding
"Mifu's selection of creators, especially TikTok musicians and cross-niche influencers, captured that perfectly. The campaign achieved huge reach within both the music and lifestyle communities."
Sofia Anwar
Senior Digital Marketing Manager, STUDIOCANAL UK
Loved by marketing teams worldwide
See how brands are using Mifu to run influencer campaigns that deliver
"By engaging with and organising micro-influencers on our behalf, Mifu greatly increased the reach of our mission which resulted in demonstrably higher engagement and following of our own social media channels."
Ruby Batt
Communications Officer, Heal Rewilding
Built by marketers, for marketers
We spent years running influencer campaigns the hard way. Drowning in spreadsheets, chasing creators over email, juggling five different tools just to get one post live. So we built Mifu: the platform we always needed but could never find.
Frequently asked questions
Everything you need to know about Mifu and how it can help your team
Mifu is the UK's first influencer marketing platform that handles everything from start to finish. It combines AI-powered creator discovery, campaign management, contracts, payments and performance tracking in one dashboard. We streamline your entire workflow and save you time by replacing multiple tools with one platform for running successful influencer campaigns.
Still have questions?
Can't find the answer you're looking for? Our team is here to help.